Membership and Online Course Setup Expert for Coaches
Done-for-you Kajabi builds for coaches beyond 1:1
Tech experts for established coaches and thought leaders whose systems don’t reflect the standard they’ve built their reputation on.
You don’t need more tools. You need one system that actually works.
Most coaches I work with have the same story.
They’re on their way to 6-figures. Respected in their niche. Fully booked with 1:1 clients or running a successful group programme.
But behind the scenes the backend is a patchwork. Zapier holding things together. Google Docs full of content they’ve never monetised. A launch process that works, as long as they’re willing to accept the stress.
It’s not that the systems don’t function but they certainly don’t reflect who she is.
She values integrity. She’s meticulous. She delivers excellence. And it grates on her that the thing her clients experience the moment they buy, the onboarding, the portal, the journey from payment to transformation, doesn’t match that standard.
She’s not “bad at tech.” She’s just done trying to become a membership and online course set up expert on top of being a world-class coach.
That’s where I come in.
Before stepping into the tech world, I spent years organising five-star incentive trips for corporate clients like EE, Philips and Samsung. In that world, customer experience mattered at every single touchpoint. Every step had to feel seamless, intentional, well thought through.
I bring that same hospitality lens to how I build online systems for coaches. I don’t just connect the pieces. I architect the whole client journey, so every touchpoint feels premium, nothing’s confusing, and your clients feel taken care of from the moment they pay.
The system does the work. You do the coaching.
And because I specialise in one platform that’s actually designed to hold everything, your content, your coaching, your community, your payments, your emails, you finally get the all-in-one experience you were promised. One clean, architected system that reflects who you are.
You don’t neeDanother tutorial OR to waste hours trying to set that course up yourself.
You need a membership and online course setup expert , someone who truly gets your offer, understand client experience and the tech needed to create a streamlined, scalable system.
Your clients don’t see “done.” They feel the experience.
If your checkout is clunky, your onboarding emails are unclear, or your portal feels like an afterthought, that’s what they associate with your brand. Not the transformation you deliver. The friction they felt trying to access it.
You’ve built a reputation on excellence. You’re meticulous with your clients. You deliver results that change lives.
Your backend should reflect that standard, not undermine it.
And here’s the other cost no one talks about: you’re holding this whole thing together with your own two hands. The business you built to give you freedom has quietly become the thing stealing your evenings. You’re fixing broken links at 9pm instead of being present for the people who matter.
It doesn’t have to be like this.
When your systems are architected properly, with intention, with structure, your clients feel taken care of from the moment they pay. And you get to stop being the single point of failure in your own business.
Your offer. Your systems. Built.
Whether you need strategy first, a full build, or an audit to fix what’s broken, here’s where to start.
Kajabi course & funnel setups
For the established coach migrating from a fragmented setup or starting fresh. We architect your complete client journey inside Kajabi, branded portals, automated onboarding, seamless checkout, email sequences, content delivery. Everything in one place, built to a premium standard.
- Full Kajabi build-outs for coaches launching fresh or migrating from a fragmented setup
- The Seamless Coaching System for coaches already using Kajabi who want a hands-free high-ticket coaching portal
- Community Build for coaches running or launching a group programme who need a peer-to-peer community space that onboards itself
Tech funnel audit for coaches
For the coach who knows something’s not working but can’t pinpoint what. I audit your entire setup, from lead magnet to client onboarding, identify what’s broken or missing, and give you a prioritised action plan.
- A full review of your funnel setup (from lead magnet to client onboarding) to identify weak points and missed opportunities
- A customised action plan outlining exactly what to fix first
- Clear next steps: whether you implement it yourself or I do it for you
Premium Programme Strategy Package
We map out your entire group programme before you build a thing. The offer structure, the client journey, the content flow, the tech requirements. You leave with a clear blueprint and the confidence that what you’re about to build will actually work.
- 60-minute recorded strategy session where we map the entire experience from payment to testimonial
- Strategy plan that outlines what we’ve designed
- Implementation plan with the checklist and build-out sequence you need to execute it properly
You get my brain. Your team gets a roadmap. Your clients get an experience that matches the premium programme you’re delivering.
Not sure where to ?
Already using Kajabi but only scratching the surface?
The tools are there. You’re just not using them to their full potential. Feature builds like The Seamless Coaching System or a hands-free Community space get your automations, client journey and delivery experience working the way they should.
Migrating or starting fresh?
Full Kajabi builds for coaches ready to start fresh or migrate from a fragmented setup. Everything architected properly, built with intention, structured for the client experience your reputation requires.
Launching a programme but don't know wher to start?
You’ve got the idea, but you haven’t designed the experience yet. The Programme Strategy Package gives you the architecture, the client journey map, and a clear implementation plan so you know exactly what to build and in what order.
Want to know what's actually broken in your funnel before you fix anything?
The Tech & Funnel Audit shows you exactly where leads are dropping off, what’s costing you sales, and what to fix first. One-off diagnostic with a recorded Loom walkthrough and a prioritised action plan.
You don’t neeDanother tutorial OR to waste hours trying to set that course up yourself.
You need an expert in online course and membership tech set ups, someone who truly gets your offer, understand client experience and the tech needed to create a streamlined, scalable system.
I didn’t come from marketing. I came from hospitality.
Hi, I’m Kirsty Spain.
Before I stepped into the tech world, I spent years organising five-star international incentive trips for corporate clients like EE, Philips and Samsung. I also ran pubs, mobile bars and worked across hospitality. In that world, customer experience mattered at every single touchpoint.
From the moment someone received their invitation, to their arrival, to every interaction during the event, every step had to feel seamless, intentional, well thought through. You didn’t get to say “done is better than perfect.” If something felt clunky or unclear, the client noticed. And it reflected on the entire brand.
When I moved into online business after being made redundant in 2020, I brought that hospitality lens with me.
I quickly noticed that most established coaches had invested in Kajabi specifically because it promised to be the all-in-one solution. But they’d only scratched the surface. They’d set up the basics, email list, product, checkout, but they were still using three or four other tools to stitch the rest together. Zapier holding it all in place. Google Docs full of content doing nothing. Manual onboarding. Scattered client experience.
The backend didn’t match the premium standard they were known for.
It worked. But only as long as they were willing to accept a fragmented experience, for themselves and their clients.
My approach doesn’t just set up Kajabi. It architects the whole client journey inside it, applying the same hospitality-grade standard I used to apply to corporate events. Every touchpoint seamless. Every step intentional. The client gets a five-star experience. The coach gets to stop being the person holding it all together.
The system does the work. She does the coaching.
I call it Experience-Led Architecture.
And it’s built for the established female coach, earning £120K+, respected in her field, whose systems don’t yet match the standard she’s known for.
If that’s you, let’s talk.
What Happens When the Tech
These coach case studies show exactly what’s possible with a streamlined, scalable backend. From done-for-you course setups to membership site builds and automated sales funnels, we implement on platforms like Kajabi and ThriveCart. Your business can grow without tech getting in the way.
Feel 10x more confident about your tech set up for your next live masterclass.
Get the free Masterclass Tech setup checklist designed to walk you through exactly what to do with the tech, in clear, simple terms, so you can stop second-guessing and start growing your audience, your income, and your impact.
Tech, tips & scalable support for coaches
From backend strategy to confidence-boosting productivity hacks, our blog is filled to the brim with practical advice on digital systems, launching well, and growing a business that doesn’t burn you out.
How to create a Kajabi email sequence; the step-by-step Kajabi guide
The Step-by-Step Funnel Guide to Growing Your Email List from Scratch
How to Build an Email List from Scratch in 2025: 18 Ways That Work
Kajabi vs WordPress for Coaches and Course Creators in 2025
12 Kajabi Course Mistakes Coaches Make and How to Fix Them
The Ultimate 2025 Guide to Writing Better Email Subject Lines
Kajabi vs Teachable and how to know which one fits your coaching business in 2025
What is kajabi and how to use Kajabi as a coach
Email Marketing Metrics: What to Track and What to Ignore
Top 10 Online Group Coaching Platforms for Coaches in 2025
Done is not better than perfect.
Not when it comes to your tech, your funnels, your client experience.
Because your clients don’t see done. They feel the experience. And if it feels clunky or rushed or unclear, that’s what they associate with your brand.
You’ve built a reputation on excellence. You’re meticulous with your clients. You deliver results that change lives. Your systems should reflect that standard, not undermine it.
Let’s map out what your system should actually look like.
